How Technology is Slowly Changing the Restaurant Experience

The advancements in technology have changed how we interact with different pastimes. The same significant developments have been advancing the dining experience in restaurants. A quick examination of our habits would suggest that we now engage with technology before we step out our homes for certain dining experiences. According to Statistic Brain, 57 percent of consumers take a moment to view a restaurant’s website before heading out.

Moreover, restaurant-review websites such as Yelp are able to influence the choices, inclinations, and even preferences of would-be-guests with research information available at their fingertips. These portals are mobile-friendly, and they even encourage community-driven interaction and activity wherein anyone and everyone can submit a review regarding any restaurant in the world. At the end of reading a restaurant review, consumers come away with a more informed choice. Apart from the online influence on customers, it seems technology continues to evolve the restaurant experience and take it to new heights.

Wait Staff Calling Made Better

When it comes to elevating the dining experience, restaurants have utilized technology to make aspects of eating out easier. Take, for instance, getting the attention of restaurant staff. It can become a challenge, especially when you are in a classy restaurant where poise and decorum are expected. Hollering to catch a waiter’s attention isn’t the proper way to do get their attention. Tech.co revealed that restaurants have acknowledged this and now feature different systems from sophisticated server call buttons to subtle flashing light methods, and even wireless waiter calling systems linked to the customer’s smartphone.

Modern Menu

Smart devices are leading to some restaurants deciding to ditch traditional menus and replace them with on-table tablets. The result of this not only contributes to more fluid operations and a better customer experience but also bigger earnings. According to the BFS Capital E-Book: ‘How to Run A Successful Restaurant’, a study showed that going digital increased food sales by 30 percent. Digital Trends cites OTG, which partnered with United Airlines to refurbish the eateries at Newark International, as a prime example of how digital menus can improve the experience. Aside from ordering from customized iPads, travelers can review their boarding information and other flight details.

Aside from facilitating the order process, this is a method improves how orders and inventory are monitored, which can also reveal which menu items are the most popular. Having data such as this allows restaurants to better understand consumer habits.

Bill-Splitting Ease

In terms of bettering their delivery experience, restaurants and various players of the food service have also benefited from developing the technology. This is a usual scene among a group of friends who decide to get together: order take-out and compute each one’s contribution. As this can sometimes be a hassle and inconvenience, restaurants have taken it upon themselves to make allocation computation more efficient.

The Street notes that popular pizza chain, Papa John’s has integrated PayShare, a digital solution where customers are saved from mental math amidst enjoying their food and time with friends and family. It is through these small developments that customers can develop a positive perception of brands. Customers are more likely to return to establishments that put thought and consideration into their delivery process, by making the experience pleasant and fuss-free.

Sara Lehman

About Sara Lehman

Sommelier, Private Chef, & Food and Wine Pairing Expert in NYC! Sara is a Wine Writer, Wine Ambassador, and Wine Consultant specializing in pairings, parties, entertaining and education.

Leave a Reply

Your email address will not be published.